December 16th, 2008
Thanks to all who gave their two cents (plus some) in breaking down the early draft of theCall’s press release related to the fiasco Newsweek published last week. It was all seriously helpful feedback! One point of clarification that you probably didn’t know - Lou had already, earlier in the week, released a short statement calling on believers to cancel their Newsweek subscription. Thus, the call to do so had to be in the longer press release. I did appreciate some of the perspective on that point, however. So what happened?
Well, much to my surprise, our p.r. firm loved the press release as is. So, in an unexpected turn of events, the early draft became the final draft instantaneously. The p.r. firm didn’t change much - they shortened the opening paragraph and added a phrase (that I asked them to remove - because it was dorky, not because it was controversial) before punching up the end a little bit. Hopefully, if you see it somewhere printed over the next week, you’ll appreciate the minor addition they made. Or not.
As things currently stand, however, they have blasted the press release out to wherever public relatations firms blast out press releases. I don’t really know how any of that works, but I do know that, supposedly, the Wall Street Journal has shown interest thus far. We shall see. Either way, it was an interesting experiment in “social press releasing” with all of you - and the glory for me is that, for now, only Lou’s name is on the document. He’s already done one radio interview related to it (yesterday, can’t remember the show).
Meanwhile, I get to stay in my cave and fast and pray. So back to the cave I go.